Ingram?s Investment Arm Leads $1M Funding For E-Book Gifting And Marketing Startup Livrada

Livrada, a company developing new types of e-book gift cards, has raised a seed round of funding. Combined with earlier support from friends and family, the company has now raised a total of $1 million. The startup's first products were gift cards for specific e-book titles, sold in Target and other stores. So if you want to buy something for a bookworm friend who's embraced e-reading, you can essentially give them a specific book, not just a generic gift card to Amazon or the iBookstore.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/6cb6g8cMf88/

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