Business-wise, I find this time (end of the summer) perfect for some tactical planning for the Fall season.? I say ?tactical? because for me it?s about figuring out the nitty-gritty of my marketing plan, especially the direct mail portion of it, with dates, tasks, and responsibilities.
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September ? Mailing #1
Theme ? ?surprise announcement?
- 9/25-In-homes
- 9/20-Drop
- 9/10-art to printer & manage process (VA)
- w/o 8/20 ? proof (VA)
- ?w/o 8/13 ? write copy, research image (Vita)
October ? Mailing #2
Theme ? ?Referrals are appreciated, there is still time ??
- 10/26-In-homes
- 10/22-Drop
- 10/10-art to printer & manage process (VA)
- w/o10/1-art to printer & manage process (VA)
- w/o 8/13 ? write copy, research image, research oversized card vs. standard
November ? Mailing #3
Theme ? ?Thank you for your business?
- 11/21 ? in-homes
- 11/5-drop
- 11/1 ? all components to VA for fulfillment: cards, letter, envelops, labels, insert
- w/o10/15 ? print cards (Vista), order inserts, order envelops, print labels, print letters (VA)
- w/o 8/13-write copy for card and letter, research insert (Vita)
So there you have it, my exact plan, with themes and dates, and tasks, and who does what.? If you have any further questions about it, please feel free to ask me right here on my blog.
If you?d like guidance on how to execute this plan and tailor it for your specific business, that?s exactly what I do as part of my Get It Done Mentoring Program ? a 1-1 business coaching program for interior designers, decorators, and window treatment experts.? You can find more information about it here.
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