Where are people under 35 buying their cars?

People under 35 aren't as interested in owning a car as their parents and grandparents, but when they are they're focusing less on Japanese brands and turning to Detroit and South Korea.?

By Richard Read,?Guest blogger / March 23, 2013

A five-door European Ford Fiesta in 'Hot Magenta.' A larger share of under-35 car buyers are turning their backs on Japanese brands and buying from Detroit's big three (including Ford) and South Korea.

PrNewsFoto/File

Enlarge

The data is clear: folks under 35 aren't as interested in owning a car as their parents and grandparents were. But that doesn't mean they've given up on cars entirely -- and when they do need a set of wheels, they're spending less time loitering on the lots of Toyota, Honda, and other Japanese brands.

Skip to next paragraph The Car Connection

High Gear Media?s flagship website offers news, reviews, and the latest shopping tools for the cars that matter to US consumers. For more expert insights from Car Connection editors and opinions from around the Web,?click here.

Recent posts

' + google_ads[0].line2 + '
' + google_ads[0].line3 + '

'; } else if (google_ads.length > 1) { ad_unit += ''; } } document.getElementById("ad_unit").innerHTML += ad_unit; google_adnum += google_ads.length; return; } var google_adnum = 0; google_ad_client = "pub-6743622525202572"; google_ad_output = 'js'; google_max_num_ads = '1'; google_feedback = "on"; google_ad_type = "text"; google_adtest = "on"; google_image_size = '230x105'; google_skip = '0'; // -->

Subscribe Today to the Monitor

Click Here for your FREE 30 DAYS of
The Christian Science Monitor
Weekly Digital Edition

That's big news, and it comes to us via studies at both?Edmunds and R.L. Polk.

As recently as 2008, folks between the ages of 24 and 34 heavily favored Japanese auto brands. Of all the cars young shoppers bought that year, a stunning 50.6% came from Toyota, Honda, Nissan, and other Japanese manufacturers.

That same year, just?35.4% of young buyers purchased vehicles from Chrysler, Ford, or General Motors.

But oh, what a difference four years can make: in 2012, Japanese automakers lost huge market share among?25-to-34-year-olds, slipping nearly eight points to 42.9%.

Where did those young shoppers go for their vehicles? Some went to the Big Three: Detroit's auto share among that demographic edged upward to 36.8%. That's in part due to snazzy rides that fit Millennials' budgets, like the Chevrolet Spark, Fiat 500, and Ford Fiesta.

But when it comes to market share, the biggest winner may be South Korean automakers -- specifically, Hyundai and Kia. In 2008, the two brands accounted for just 5% of sales to young auto shoppers. In 2012, that figure had doubled to around 10%.

According to Edmunds.com's?Jessica Caldwell, that's not only because of youth-oriented rides like the Hyundai Veloster and Kia Soul, it's also because the twin brands have loosened credit restrictions for younger buyers, who might not have the long work history needed to secure loans elsewhere.

The Christian Science Monitor has assembled a diverse group of the best auto bloggers out there. Our guest bloggers are not employed or directed by the Monitor and the views expressed are the bloggers' own, as is responsibility for the content of their blogs. To contact us about a blogger,?click here.?To add or view a comment on a guest blog, please go to the blogger's own site by clicking on the link in the blog description box above.

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/zmqyuRsi_r0/Where-are-people-under-35-buying-their-cars

westminster kennel club dog show jeremy lin game winner chocolate covered strawberries shrimp scampi kate upton si cover lobster recipes hearts